Citra & Co is a trend influenced cosmetic / beauty product platform. We bring to life brand idea ‘made in the moment’ using a suite of custom illustrated, expressive assets or ‘emojis’. Building on the credible ‘language’ of our customers’ generation, our brand communicates in a provocative, bold, punchy and creative way at every touchpoint. It communicates who we are, what we stand for and what our products do.
We layer these stickers/emojis on top of everything, sometimes provoking, sometimes showing how innovative and smart our products are, and other times, just plain fun and friendly. Because we can apply these growing assets in so many ways and to communicate so many things, the brand is truly made in the moment.
Designed at Futurebrand
Role: Concept & Design
Copywriting: John Corleto