CSC is a government super fund for military sector and government employees. it needed a rebrand to reconnect with their audience and stand out on the market of over complex superannuation programs.
FutureBrand came up with a brand idea ‘Experience is Everything’. And the very best way CSC could manifest their experience to its members, is to give them one that’s simple, user-friendly and effective. To do it, we have created the identity of The Guide. It’s is all about making the complex simple. It steps you through complex forms and information. It ‘gets’ where you’re at, and curates information so that it’s appropriate for you – and easy for you to digest and action.
Created at FuterBrand Role: Concept & Design Animation: Conlan Normington