Seamarq Hotel is a property of the Hyundai Group, for which Landor was commissioned to create a brand concept from scratch that included positioning, naming, and a visual 360-degree expression. Our design solution was inspired by the area’s distinct local flora and fauna and contrasts a traditional color palette with a minimal aesthetic approach. We used the uniquely Korean concept of johwa, or harmony, to further the brand strategy. Harmony is achieved at Seamarq Hotel through a modern staging of Korean tradition with visual expressions that reinforce this commitment to johwa.
Designed at Landor Shanghai
Role: Concept, Design & illustration
Creative Director: David Mineyama-Smithson
Awards: Transform Awards APAC 2014 // Gold, Best visual identity travel & leisure sector
WPP’ED Cream 2015 // Silver, Identity design.