Australia’s financial institutions have been working to build a new real-time payments platform. Known as the New Payments Platform, the technology and shares its name with the organisation tasked with managing it and they needed a brand to demonstrate its utility and value. But how do you ground the notion of what’s possible in something easy to understand and value?
At first glance, the brand appears to be an inconspicuous box, but in fact reveals itself to be a clever system that supports the communication of complex information. It opens up to reveal information in a staged and structured manner through simple, intuitive iconography and concise messaging. The brand flexes and stretches through a series of animations by which playful storytelling underpinned by simplicity and neutrality.