Paya Lebar Quarter combines retail, residential and commercial experiences in a single location. To bring this to life, we created a brand designed around the notion of a Living Fabric.
Vibrant and energetic, the threads of the brand carry you on a journey through PLQ. The threads connect communities, diverse experiences, leisure, business and home come together in single place. The connecting threads feel organic, always moving outward, guiding us and allowing the visual identity to create illustrated objects and stitching them together with messaging.
Created with the Sydney and Singapore FutureBrand teams.
Role: Concept & Design.